Call the so-called FOMO, or fear of missing out on opportunities in your communications. Consider your offers in terms of losses rather than profits, e.g. Don't miss the opportunity! Promotion valid only until midnight. Offer, for example, trial periods/versions so that the customer can take advantage of your offer and become convinced of it without fear of the risk of loss. You can also guarantee a refund if the consumer is not satisfied with the purchase. This will increase his sense of security and fear of potential loss. Post positive reviews about your products or services. Potential customers often look for other people's opinions before making a purchase, so make sure that they are visible but also credible.

Cooperation with influencers and public figures. Due to the fact that famous people are followed philippines photo editor by many people on the Internet, it is worth establishing cooperation with them to promote products. Their positive opinion can have a positive impact on sales growth in your business. Refer to the so-called Rules . It says that if your product is worth up to PLN , the price reduction should be communicated as a percentage e.g. - % discount . However, if the price of the product exceeds PLN , present the price reduction numerically e.g. discount - PLN . This way of presenting promotions is perceived as more attractive.



Summary Prospect theory is a concept worth knowing, especially if you are an entrepreneur or investor. By understanding the be haviors and emotions that drive people during the purchasing process, you can trigger the reactions you want and create effective pricing strategies . In turn, people investing, e.g. in the stock market, can better understand their own reactions and make better financial decisions.